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In my last article I tackled some aspects of domain name selection, and alternatives should your chosen domain name be taken. This article looks at another several more strategies to overcome not having the domain name which you want.

Multiple domains and Sub domains

Should you register multiple domains then you need to ensure that either the content on the multiple domain is different to the original domain name or identify which of the domains you want as a the main domain and then use a permanent 301 permanent redirect using.htaccess file.

Sub domains and franchises

Nearly all franchises utilize sub domains for the web pages of the franchise. Should this technique be used then the franchisee needs to ensure the information on the sub-domain is different to the main web site. If the sub-domain is not different to the main site then Google will identify the sub domain as duplicate content and the sub-domain will not be indexed and as such your business will suffer. The same applies to normal website who utilize sub-domains to catch keywords, ensure that content is different and reflective of the sub-domain.

Keyword Rich Domain names

The problem with a keyword rich domain name which uses hyphenation is explaining what your domain name is when talking face to face. When people search for your market segment then because you have a keyword rich domain name, changes are that you will appear in the Google search engine results, as such there is no problem.

In order to overcome this problem register your normal business domain, (which is on your business cards), then register your keyword rich domain(with or without any hyphenation). Once the keyword rich domain name is registered then upload your website pages to the keyword rich domain name.

NOTE if your business has been existing for some time, do not use this method as it will make you lose Google ranking. this is only for NEW websites….

Next: on your business domain name, ask your webmaster to implement a 301 permanent redirect to the keyword rich domain name.

Now you have the best of both worlds, and easy to explain web site name and a keyword rich domain name which the search engines like…Hope this series has helped and you go forth and increase your Google ranking

When Building your Business, do not take chances, hoping the web designer knows about SEO, do not waste your time trying to learn SEO; contact the Local Internet Marketing experts and take the risk of building your business.